As Head of Marketing one of my responsibilities is to develop marketing strategies to deliver enquiries that can be then converted to sales. To do this effectively I need to understand the [...]

Marketers are used to change.  We need to be, quite often the companies we work for and the people we work alongside drive it. We have moved from broadcasting and advertising and pushing content [...]

Once you have your brand (promise to your customer, vision, mission, values and strategy) established, it is important that you then take a moment to plot your branding development. Branding is [...]

Mothers, in advertising, hold an almost unattainable place. Motherhood is a very complicated state of being without adding anything to it, but when you add the lenses of myth, history and [...]

Following on from my post about getting more from the same, I thought it would be useful to drill down into some of the little elements of e-commerce that can make a big difference to your small [...]

There are days when I am not functioning at maximum capacity and I need a little reminder and a little #inspo.  

I was amused to read comments on a post recently that took the generational-bashing of Gen Y (millenials) and Gen Z to new levels. Guess what?  Gen Z are only just beginning on their way to [...]

Some of the most talked about player movements this year aren’t even for this year – they are for the 2017 season.  With Stephen Moore returning to the Reds and David Pocock thinking [...]

So now that I am sure you have your head wrapped around the expanded competition, there were some relatively minor rule and point changes that will also be in play (pun intended) this year. [...]

For those of you who only know me in my marketing guise, welcome. This is your first viewing of me as a massive rugby union fan.  I like to think of myself as a very successful spectator – I am [...]