As marketers we spend a lot of time looking at our customers: who are they what are their behaviours how can we engage them more how can we move them from customer to advocate how can we encourage them to purchase more and more often? All of this is powerful and useful work – it […]
For years multi-tasking has been an inherent part of our work culture. And if looking ‘busy’ is our key metric, then great, multi-tasking is a winning application of your time and skills. Are we focussed on the output or the outcome? If ‘busy’ isn’t how you judge success, but rather outcome — single-tasking, doing one […]
In the Future of Jobs report released by the World Economic Forum, 44% of respondents (CHROs and other C-suite executives) rated changing work environments and flexible working arrangements as the top trend in the demographic and socio-economic space, saying that they were feeling the impact of this trend already. Mobile internet and cloud technology was […]
In the world of Tinder and the Kardashians getting noticed is clearly the objet du jour. As a marketer, is your brand, your product, your service getting noticed? The reality of relevance, of enquiry and conversion, means it has to be noticed to be acted upon. Many people will roll their eyes, but we need […]
There is a constant and dynamic rhythm rippling throughout the world of business at the moment. We have access to more and more technology and through that we have access to more and more knowledge, more and more connections, more and more ingenuity. Uber has changed how we move through cities. Our smartphone has become […]
I talk about this a lot. Perfectionism, 100%, is a safe place. You never get there, you never arrive. So whatever you were chasing doesn’t ever get tested, get disproven, doesn’t ever have to live and fight and grow. Back yourself. 80% and launch. The final 20% either doesn’t matter or you do it after […]
