Capitalism (and the nature of being human) often means we are chasing more, chasing growth. Growth doesn’t always mean more from more.   It could mean more from less; more from the same, more from mergers and acquisitions. More companies. More markets. More customers. More technology. More GP. More quality. What does growth mean to […]

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The power of empathy

As a marketer and a leader, empathy is one of the most important traits you can possess. As a marketer it helps you understand your customer and how you can provide a product or a service that alleviates a problem, soothes a fear or enables a dream. Empathy allows us to identify with the customer, […]

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