Branded house vs house of brands

I am consulting for a not-for-profit at the moment and we are exploring options for their products and services and how best to position them for their next stage of growth. I am passionate about working with SMEs to ensure that their brand and their marketing is both sustainable for the business and staff, and right for their […]

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Summer advertising in Australia

In the land of Oz where the weather is always perfect(ly crazy) you would be forgiven for thinking that our advertising campaigns look and feel pretty much the same the year around. Advertisers however like to capitalise on our desire for sun and antics while on holidays, so a whole raft of themed advertising hits […]

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Place your customer at the centre

“I just wanted to speak to someone.” “They were really rude and pushy.” “I was repeatedly asked for the same information” These are some of the most common complaints of 2015 (and a whole lot more revolved around poor phone customer service). In many organisations, marketing is divorced from the customer service team -or the organisation […]

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#hottest100

Music shapes a lot of our interaction with the world – from choosing a track for our new TVC, to setting the mood when hosting dinner to cutting the rug in an impromptu lounge room dance party. The marketing team at Careers Australia have very diverse music taste, but many of us listen to Triple […]

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