If you aren’t curious your current advantages will be surpassed in less than 5 years. You will never be finished so learn to draw the line at a place both you and your customers benefit.  The point of diminishing return is very real. Diversity breeds innovation. Test your assumptions and ask more questions. You should […]

Be worthy. Aspire to a higher purpose. Clarity and communication. Have empathy. Know yourself. Define the business’ purpose and people’s place within this purpose. Move people. Back your team. Be their example.

Watching the fantastic first day’s play in the third test against Pakistan at the SCG there was a lot of excitement about David Warner’s impressive century before lunch. It certainly was impressive. At the other end of the wicket was Matt Renshaw slowly grinding his way to a half century and then a century and […]

It is so easy to drown in a deluge of data. So easy to spend all your time in there, looking for patterns, looking for the story, looking for the pictures. And then you spot an outlier … the exception.  A person or a group of people who are behaving contrary to your expectations. What […]

For many people average means boring. For marketers however average means the end.  And not the level up, winner takes all, grinning with success, end. The end as in end of the road, dead end, fade (not rage) against the dying of the light, end. If you say you have an average product you have […]

Values are at the core of who we are and how we work. How often do we consciously map our values and how we apply them, what rubs against them, what aligns with them? I have formalised my core values and how they impact my professional and personal lives in a leadership philosophy.  This acts […]