What is your goal for your potential customer? What conversion rate do you have for enquiry to sale? As a marketer these are questions that you should be able to answer for each customer segment and each product sector.  In this day and age, data is your (best) friend and you should be able to […]

In the crazy, crazy world in which we work it is very easy to run at full pace and miss milestones and successes in the race to complete the next task and project. I have run ‘Win of the Week’ every Friday afternoon for the past year. We have a couple of posters on a […]

It is so important as a marketer in a competitive marketplace (because let’s face it, what isn’t these days?!) that you put your stake in the ground. Goal setting becomes a ‘thing’ at this time of year as teams and business assess both the calendar year and H1 results as they reset and reforecast for […]

You have now written down your BHAG – in black and white (or maybe blue and white depending on your pen). Now, we start looking at how you can chip away at your BHAG. Many BHAGs cannot be achieved on your own – you need a support crew, a cheer squad. So who do you need? […]

Taking time to answer the questions from the last post should have been a little bit challenging, but hopefully not too challenging! The questions didn’t just deal with your job – because your BHAG (remember, it is big, hairy and audacious) doesn’t have to be about your job or career. It might be about your […]

Many of us just want to make it through the day.  We haven’t had a chance to think about where we are going to be in 5 years time, but we can tell you where we are going to be at the end of the day – on the couch with a glass of wine! […]