The buzz word, and concept, for 2015 was ‘content marketing’. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. It is the necessary evolution of that nasty, nasty word [...]
If the answer to the question ‘Does your team success matter to you?’ is yes, then you need to switch from ticking off tasks to chasing outcomes, and your team needs to make the same shift. It is easy to think that success lies in a completed to-do list, but in the modern business world, and particularly […]
The effervescent and dynamic Jason Roulston from Just Digital People had me in for a chat about the world of marketing in his series ‘Off the Cliff’. They say you learn something new everyday, and I did (humblebragging). And I did my first fist bump ever. Turns out, I am not a fist bump person.
As an integrated marketer, responsible for driving enquiries and year on year sales increases, with so many tracking and reporting mechanisms at my fingertips it is important to use what I can to generate better enquiries and a better customer experience. Inexperienced marketers will point campaigns to a current page on the website, or worse […]
I am consulting for a not-for-profit at the moment and we are exploring options for their products and services and how best to position them for their next stage of growth. I am passionate about working with SMEs to ensure that their brand and their marketing is both sustainable for the business and staff, and right for their […]
In the land of Oz where the weather is always perfect(ly crazy) you would be forgiven for thinking that our advertising campaigns look and feel pretty much the same the year around. Advertisers however like to capitalise on our desire for sun and antics while on holidays, so a whole raft of themed advertising hits […]