Things I learned from my mother How many times a day do we say or do something that could be from our parents’ mouths? I am sure many of us went through a phase in our lives where we didn’t want to be anything like our parents. Thankfully I outgrew that phase and am happy […]
As a marketer and a leader, empathy is one of the most important traits you can possess. As a marketer it helps you understand your customer and how you can provide a product or a service that alleviates a problem, soothes a fear or enables a dream. Empathy allows us to identify with the customer, […]
I am doing a fair bit of work around tribes at the moment. The need to belong to one, or several, is vital to the human experience. The need to create one as a marketer is paramount – to find a group of people who will give you permission to talk with them is a […]
So your dad played rugby? Nope. Your brother? No, I chose rugby for me (among 3 other sports – cricket, V8s and Formula 1 also make the list). What’s your club? Sunnybank – I have been a supporter for more than 20 years. I remember standing in a crowd of excited 7 and 8 year […]
The balance between the big stuff and the little stuff is a tightrope marketers walk everyday. Innovation through large, new projects. The sexy stuff – digital transformation, whole of lifecycle review, new communication platforms. Micro-iteration through constant and infinitesimal improvements. The small stuff – multivariate testing of SEM ads, A/B testing of landing [...]
The urge to broadcast our brand, our value proposition, our offering is very strong particularly for executives for whom awareness and recognition are both powerful personal and professional motivators. Are you a marketer that is broadcasting hoping for traction with anyone or are you selling to people who are listening? Only those who are listening […]
