Change: the only constant

Marketers are used to change.  We need to be, quite often the companies we work for and the people we work alongside drive it. We have moved from broadcasting and advertising and pushing content at people, to narrowcasting and pulling people towards our brand. We have seen the decline of advertising as influencer and the […]

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Plotting your branding development

Once you have your brand (promise to your customer, vision, mission, values and strategy) established, it is important that you then take a moment to plot your branding development. Branding is the creative representation of your brand. It includes the visual presentation certainly, but also the written tone. The most effective branding development takes into account […]

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Mums and advertising

Mothers, in advertising, hold an almost unattainable place. Motherhood is a very complicated state of being without adding anything to it, but when you add the lenses of myth, history and expectation applied by marketers, customers and businesses to it, it becomes even more complicated and absolutely unattainable. In real life, mothers are real, talented, flawed, human, […]

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Gen Z: only the beginning

I was amused to read comments on a post recently that took the generational-bashing of Gen Y (millenials) and Gen Z to new levels. Guess what?  Gen Z are only just beginning on their way to conquer the world!  Instead of berating them for what you perceive are their shortcomings, perhaps there are things we […]

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