Ellen Elizabeth

I love being creative and launched a jewellery label with a friend a little while ago. My background in fashion design however means I have always wanted to build a fashion label. Not one to take over the world, but one that has meaning to me and my customers. That inspires women to put on […]

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Marketing for startups

Marketing = sales. The sales team are the ones out there pitching the product and figuring out what works and which customers are the real deal. Marketing for startups means your sales and marketing people need to be joined at the hip. A lot of marketers traditionally don’t have a lot to do with sales. That ends […]

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Why are you?

Painting a compelling picture for yourself, your team, your potential investors and your customers is a powerful tool to edge you closer to success.  It is doubly important as a startup. You need to define the why. So many businesses define the what – their product or service – and it normally focuses around a […]

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Do something you care about

For most of us, we need to earn an income. It isn’t optional, but necessary. And there are hundreds of inspirational images and articles reminding you that if you do something you love you never work a day in your life. For some of us it is possible. For others of us, our income needs […]

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Why side hustle is invaluable

Most jobs require you to disclose any outside interests and employment. In most instances it is done to avoid any conflict of interest, and rightly so. There are some employers, however, that can make an employee feel they shouldn’t have a side hustle, or any interests outside work. Gone are the days when someone’s sole […]

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