You have to see it to be it

The very fabulous Dr Catherine Ball said ‘You have to see it, to be it‘ at a business lunch, and oh my gosh, it resonated with me. With the Australian Institute of Company Directors (AICD) this week announcing that 29.7% of all ASX200 board roles are now filled by women – very close to the […]

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#hottest100

Reading back over my intro paragraph for the 2017 Hottest 100, I clearly had higher hopes of 2018 than it was capable of delivering. But again, the music was stonking. Nothing breaks like a heart (feat. Miley Cyrus) – Mark Ronson  Mark Ronson has been a favourite since we used (probably too many of) his […]

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Ellen Elizabeth

I love being creative and launched a jewellery label with a friend a little while ago. My background in fashion design however means I have always wanted to build a fashion label. Not one to take over the world, but one that has meaning to me and my customers. That inspires women to put on […]

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Marketing for startups

Marketing = sales. The sales team are the ones out there pitching the product and figuring out what works and which customers are the real deal. Marketing for startups means your sales and marketing people need to be joined at the hip. A lot of marketers traditionally don’t have a lot to do with sales. That ends […]

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Why are you?

Painting a compelling picture for yourself, your team, your potential investors and your customers is a powerful tool to edge you closer to success.  It is doubly important as a startup. You need to define the why. So many businesses define the what – their product or service – and it normally focuses around a […]

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