Content marketing: the right message

The buzz word, and concept, for 2015 was ‘content marketing’. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. It is the necessary evolution of that nasty, nasty word [...]

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Branded house vs house of brands

I am consulting for a not-for-profit at the moment and we are exploring options for their products and services and how best to position them for their next stage of growth. I am passionate about working with SMEs to ensure that their brand and their marketing is both sustainable for the business and staff, and right for their […]

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Summer advertising in Australia

In the land of Oz where the weather is always perfect(ly crazy) you would be forgiven for thinking that our advertising campaigns look and feel pretty much the same the year around. Advertisers however like to capitalise on our desire for sun and antics while on holidays, so a whole raft of themed advertising hits […]

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