Random thoughts to prompt you

Some days, you need a little break from your usual, an opportunity to think afresh or approach a problem from a different angle. A break to wonder about things you haven’t had time to wonder about in a while. I have a running list of these thoughts, reminders, or pivots in my phone and thought […]

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Personal values

I am a firm believer to understand someone else you need to understand yourself. Understanding why you are drawn to something, triggered by something else and act and react the way you do are powerful tools for shaping the person you want to be. I have a leadership philosophy underpinned by my 6 key values. […]

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Shaping culture (and if you are desperate, sub-culture)

All employees, not just managers, leaders and executives, have a responsibility to embed an organisational culture supporting the vision of the business, supporting employees and balancing empowerment and accountability. How we do things around here Culture can be distilled to ‘how we do thing around here’. It is unspoken, observed, mirrored and copied within and […]

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Brand management for franchise

Brand management for a franchise is best suited to someone who has outstanding marketing knowledge, an ability to influence stakeholders and draw upon empathy to achieve the best result for the network. Brand management and marketing for a franchise traditionally involves building and balancing three types of brand positioning: franchise marketing – positioning the brand to [...]

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Empowering marketing teams

Marketing teams within an enterprise are a powerful mix of skills, experience and perspective. Your job as a leader is to empower them as a team and individually and to build the understanding of, and respect for, the marketing team within the broader organisation. 1. Understand and match skills to business needs Marketing teams need […]

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