Reading back over my intro paragraph for the 2017 Hottest 100, I clearly had higher hopes of 2018 than it was capable of delivering. But again, the music was stonking. Nothing breaks like a heart (feat. Miley Cyrus) – Mark Ronson  Mark Ronson has been a favourite since we used (probably too many of) his […]

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The power of brand integrity

The power of brand integrity (saying what you do and doing what you say) is at the centre of many friction points between brands and their customers. Saying what you do and doing what you say (particularly the second part of the phrase) is incredibly powerful, and cannot be replaced by advertising spend, spin campaigns […]

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The biggest challenges for a central marketing team

The central marketing teams of enterprise-level companies face challenges supporting large and diverse internal clients while also producing campaigns to drive enquiries and leads. Having led marketing teams in retail, education and government, I understand the challenges of a central marketing function and having led large marketing teams at enterprise-level, I understand the [...]

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