As well as my marketing and strategy work, I like to exercise my creative muscles. With a fabulous friend, Trent, I have started a jewellery label, specialising in stainless steel. Our mission is to create jewellery that contributes to the stories women tell through their style. ekcelent and co takes inspiration from nature, from modern life, […]
We all know the statistics about start-up failures. Australian Bureau of Statistics cite that 60% of businesses cease within 3 years of commencing. Up to 90% of businesses never make it to trade sale or IPO and are wound up. And with statistics like this floating through our brains, it is a wonder anyone ever […]
Seeking to reconnect with my creative side and move forward one of my oft-delayed side hustles, I have picked up paintbrush and pastel and am playing again in the world of visual arts. I have always been arty-farty and I have quite a few outlets for my creativity – my jewellery venture with a fabulous […]
While 2017 might have been a year of non-excellence (but hopefully a change in the balance of power), the music released was very much excellent. Here are my Top 10. River – Bishop Briggs I think Bishop Briggs is the best new listen I introduced my ears to in 2017. River, Wild Horses and Dream […]
As an activator and a learner, continuous improvement is a key part of my drive and one of the key elements I bring to organisations. A focus on continuous improvement drives excellence and sits well in environments with targets and teams with a high degree of flexibility in the way they respond to change. It […]
It is one of the maxims of marketing – you need to connect with your audience through emotion. We pretend we are rational creatures but studies have demonstrated we make emotive choices more often than not. We then look for a logical argument to back up our emotive decision. What does this mean for marketers? […]
