The Fourth Industrial Revolution

There is a constant and dynamic rhythm rippling throughout the world of business at the moment. We have access to more and more technology and through that we have access to more and more knowledge, more and more connections, more and more ingenuity. Uber has changed how we move through cities. Our smartphone has become […]

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80% and go

I talk about this a lot. Perfectionism, 100%, is a safe place. You never get there, you never arrive. So whatever you were chasing doesn’t ever get tested, get disproven, doesn’t ever have to live and fight and grow. Back yourself. 80% and launch. The final 20% either doesn’t matter or you do it after […]

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Change: the only constant

Marketers are used to change.  We need to be, quite often the companies we work for and the people we work alongside drive it. We have moved from broadcasting and advertising and pushing content at people, to narrowcasting and pulling people towards our brand. We have seen the decline of advertising as influencer and the […]

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Plotting your branding development

Once you have your brand (promise to your customer, vision, mission, values and strategy) established, it is important that you then take a moment to plot your branding development. Branding is the creative representation of your brand. It includes the visual presentation certainly, but also the written tone. The most effective branding development takes into account […]

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