The power of brand integrity

The power of brand integrity (saying what you do and doing what you say) is at the centre of many friction points between brands and their customers. Saying what you do and doing what you say (particularly the second part of the phrase) is incredibly powerful, and cannot be replaced by advertising spend, spin campaigns […]

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The biggest challenges for a central marketing team

The central marketing teams of enterprise-level companies face challenges supporting large and diverse internal clients while also producing campaigns to drive enquiries and leads. Having led marketing teams in retail, education and government, I understand the challenges of a central marketing function and having led large marketing teams at enterprise-level, I understand the [...]

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Ellen Elizabeth

I love being creative and launched a jewellery label with a friend a little while ago. My background in fashion design however means I have always wanted to build a fashion label. Not one to take over the world, but one that has meaning to me and my customers. That inspires women to put on […]

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Marketing for startups

Marketing = sales. The sales team are the ones out there pitching the product and figuring out what works and which customers are the real deal. Marketing for startups means your sales and marketing people need to be joined at the hip. A lot of marketers traditionally don’t have a lot to do with sales. That ends […]

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