How to ensure brand compliance

Managing a brand is a complex undertaking, especially if multiple stakeholders are using the brand. The more stakeholders, the more difficult it is to ensure brand compliance. As a brand manager, ‘managing the brand’ can be reduced to logo control, but true brand management – and ensuring brand compliance – involves working across the entire […]

Read More

What does on-brand mean?

An on-brand strategy defines how a business approaches every aspect of their marketing strategy. Marketing strategies don’t just incorporate advertising – when marketing is focused, it also incorporates reputation management, social media, search engine optimisation, visual branding, and customer service. Since marketing is as much about visuals as it is about customer [...]

Read More

You have to see it to be it

The very fabulous Dr Catherine Ball said ‘You have to see it, to be it‘ at a business lunch, and oh my gosh, it resonated with me. With the Australian Institute of Company Directors (AICD) this week announcing that 29.7% of all ASX200 board roles are now filled by women – very close to the […]

Read More

#hottest100

Reading back over my intro paragraph for the 2017 Hottest 100, I clearly had higher hopes of 2018 than it was capable of delivering. But again, the music was stonking. Nothing breaks like a heart (feat. Miley Cyrus) – Mark Ronson  Mark Ronson has been a favourite since we used (probably too many of) his […]

Read More
page  2  of  16