I am consulting for a not-for-profit at the moment and we are exploring options for their products and services and how best to position them for their next stage of growth. I am passionate about [...]
In the land of Oz where the weather is always perfect(ly crazy) you would be forgiven for thinking that our advertising campaigns look and feel pretty much the same the year around. Advertisers [...]
“I just wanted to speak to someone.” “They were really rude and pushy.” “I was repeatedly asked for the same information” These are some of the most common [...]
Music shapes a lot of our interaction with the world – from choosing a track for our new TVC, to setting the mood when hosting dinner to cutting the rug in an impromptu lounge room dance [...]
What is your goal for your potential customer? What conversion rate do you have for enquiry to sale? As a marketer these are questions that you should be able to answer for each customer segment [...]
In the crazy, crazy world in which we work it is very easy to run at full pace and miss milestones and successes in the race to complete the next task and project. I have run ‘Win of the [...]
It is so important as a marketer in a competitive marketplace (because let’s face it, what isn’t these days?!) that you put your stake in the ground. Goal setting becomes a [...]
You have now written down your BHAG – in black and white (or maybe blue and white depending on your pen). Now, we start looking at how you can chip away at your BHAG. Many BHAGs cannot be [...]
Taking time to answer the questions from the last post should have been a little bit challenging, but hopefully not too challenging! The questions didn’t just deal with your job – [...]
Many of us just want to make it through the day. We haven’t had a chance to think about where we are going to be in 5 years time, but we can tell you where we are going to be at the end of [...]
