It is so easy to drown in a deluge of data. So easy to spend all your time in there, looking for patterns, looking for the story, looking for the pictures. And then you spot an outlier … [...]

For many people average means boring. For marketers however average means the end.  And not the level up, winner takes all, grinning with success, end. The end as in end of the road, dead end, [...]

Values are at the core of who we are and how we work. How often do we consciously map our values and how we apply them, what rubs against them, what aligns with them? I have formalised my core [...]

As marketers we spend a lot of time looking at our customers: who are they what are their behaviours how can we engage them more how can we move them from customer to advocate how can we [...]

For years multi-tasking has been an inherent part of our work culture. And if looking ‘busy’ is our key metric, then great, multi-tasking is a winning application  of your time and [...]

In the Future of Jobs report released by the World Economic Forum, 44% of respondents (CHROs and other C-suite executives) rated changing work environments and flexible working arrangements as [...]

In the world of Tinder and the Kardashians getting noticed is clearly the objet du jour. As a marketer, is your brand, your product, your service getting noticed? The reality of relevance, of [...]

There is a constant and dynamic rhythm rippling throughout the world of business at the moment. We have access to more and more technology and through that we have access to more and more [...]

I talk about this a lot. Perfectionism, 100%, is a safe place. You never get there, you never arrive. So whatever you were chasing doesn’t ever get tested, get disproven, doesn’t ever [...]

Is it remarkable? Increasingly as the product element of marketing is removed from our remit, we are left to promote products or services we didn’t develop or contribute to. It can mean a [...]