What is your goal for your potential customer? What conversion rate do you have for enquiry to sale? As a marketer these are questions that you should be able to answer for each customer segment [...]

In the crazy, crazy world in which we work it is very easy to run at full pace and miss milestones and successes in the race to complete the next task and project. I have run ‘Win of the [...]

It is so important as a marketer in a competitive marketplace (because let’s face it, what isn’t these days?!) that you put your stake in the ground. Goal setting becomes a [...]

You have now written down your BHAG – in black and white (or maybe blue and white depending on your pen). Now, we start looking at how you can chip away at your BHAG. Many BHAGs cannot be [...]

Taking time to answer the questions from the last post should have been a little bit challenging, but hopefully not too challenging! The questions didn’t just deal with your job – [...]

Many of us just want to make it through the day.  We haven’t had a chance to think about where we are going to be in 5 years time, but we can tell you where we are going to be at the end of [...]

Big Hairy Audacious Goal. BHAG. Even saying it out loud can be slightly scary. This is a good thing though.  It is that hitch in your breathing, in your thinking that makes it big.  And I do say [...]

Firstly, what is the concept of personal branding? Personal branding is defined as the process whereby people and their careers are marked as brands. And while previous self management techniques [...]

The chance to sit down with the inaugural Buildcorp NRC winning coach Nick Stiles was a great opportunity to see the NRC from the inside, and also to pick the brain a great forwards’ strategist [...]

This is a tale of two halves. A scrum half and a fly half. It might also be called The Pickle of Pickle. Suiting up almost every week in the role of fly half for the Reds is a scrum half – [...]