Is it remarkable? Increasingly as the product element of marketing is removed from our remit, we are left to promote products or services we didn’t develop or contribute to. It can mean a gap between what we know the customer needs (and what we need to reach them) and what we have. It can mean […]
As Head of Marketing one of my responsibilities is to develop marketing strategies to deliver enquiries that can be then converted to sales. To do this effectively I need to understand the customer, their needs and how they engage with the brand and the product. I need to understand the sales funnel for this group […]
Marketers are used to change. We need to be, quite often the companies we work for and the people we work alongside drive it. We have moved from broadcasting and advertising and pushing content at people, to narrowcasting and pulling people towards our brand. We have seen the decline of advertising as influencer and the […]
Once you have your brand (promise to your customer, vision, mission, values and strategy) established, it is important that you then take a moment to plot your branding development. Branding is the creative representation of your brand. It includes the visual presentation certainly, but also the written tone. The most effective branding development takes into account […]
Mothers, in advertising, hold an almost unattainable place. Motherhood is a very complicated state of being without adding anything to it, but when you add the lenses of myth, history and expectation applied by marketers, customers and businesses to it, it becomes even more complicated and absolutely unattainable. In real life, mothers are real, talented, flawed, human, […]
Following on from my post about getting more from the same, I thought it would be useful to drill down into some of the little elements of e-commerce that can make a big difference to your small business. As both a customer and purveyor of e-commerce I know that is the little things that can […]
