Place your customer at the centre

“I just wanted to speak to someone.” “They were really rude and pushy.” “I was repeatedly asked for the same information” These are some of the most common complaints of 2015 (and a whole lot more revolved around poor phone customer service). In many organisations, marketing is divorced from the customer service team -or the organisation […]

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#hottest100

Music shapes a lot of our interaction with the world – from choosing a track for our new TVC, to setting the mood when hosting dinner to cutting the rug in an impromptu lounge room dance party. The marketing team at Careers Australia have very diverse music taste, but many of us listen to Triple […]

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Win of the week

In the crazy, crazy world in which we work it is very easy to run at full pace and miss milestones and successes in the race to complete the next task and project. I have run ‘Win of the Week’ every Friday afternoon for the past year. We have a couple of posters on a […]

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Who do you need?

You have now written down your BHAG – in black and white (or maybe blue and white depending on your pen). Now, we start looking at how you can chip away at your BHAG. Many BHAGs cannot be achieved on your own – you need a support crew, a cheer squad. So who do you need? […]

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