The power of brand integrity (saying what you do and doing what you say) is at the centre of many friction points between brands and their customers. Saying what you do and doing what you say [...]

The central marketing teams of enterprise-level companies face challenges supporting large and diverse internal clients while also producing campaigns to drive enquiries and leads. Having led [...]

If brand management is a little bit like herding cats, then brand management in a decentralised environment takes an incredible amount of finesse and a strong plan. A brand is only as strong as [...]

The question of a house of brands or a branded house leads into brand architecture and is another way to approach the development of your architecture and structure. Whether you are an [...]

I love being creative and launched a jewellery label with a friend a little while ago. My background in fashion design however means I have always wanted to build a fashion label. Not one to take [...]

Marketing = sales. The sales team are the ones out there pitching the product and figuring out what works and which customers are the real deal. Marketing for startups means your sales and [...]

So many of us roll our eyes or shudder when we talk about the operational side of a business.  The customer, the product or services, the sales all have much more sizzle than operations. Without [...]

Painting a compelling picture for yourself, your team, your potential investors and your customers is a powerful tool to edge you closer to success.  It is doubly important as a startup. You need [...]

For most of us, we need to earn an income. It isn’t optional, but necessary. And there are hundreds of inspirational images and articles reminding you that if you do something you love you never [...]

Most jobs require you to disclose any outside interests and employment. In most instances it is done to avoid any conflict of interest, and rightly so. There are some employers, however, that can [...]