Watching Australian Test Cricket captain Steve Smith score his 100 today at the Gabba, I was struck by his celebration and the connection he demonstrated to his team in this celebration. We talk [...]

Working with creatives, being a creative and teaching creatives is fascinating. The power of creativity is pretty cool – something out of nothing,  something out of random, something out of [...]

It is vital as a marketer to remember what it feels like to be part of an audience, to build a community that people want to be a part of. To think about people who want to share the same [...]

If we lived in a perfect world, my next few statements would never need to be written. This is, however, a less than perfect world. Often when we develop a strategy we need to be cognisant of, [...]

Everyone is a word. It isn’t a group of people. Everyone doesn’t want you. Don’t get sucked into thinking what you have is for everyone. Find an audience, solve their problem.  

Capitalism (and the nature of being human) often means we are chasing more, chasing growth. Growth doesn’t always mean more from more.   It could mean more from less; more from the same, [...]