There are many people out there who don’t feel they are ‘creative’, you know, the one with the colour and materials and music and paint and drawing and stuff. And sure, you may [...]

There are two common channels for ‘creativity’ – one linked to the creative arts and one linked to thought. In a multi-disciplinary marketing team there is often a fabulous mix [...]

Whether you are a creative or you have creatives in your team or you just wish you could  be ‘creative’ (tip: you probably are, you don’t need to be able to sketch up a storm to [...]

Watching Australian Test Cricket captain Steve Smith score his 100 today at the Gabba, I was struck by his celebration and the connection he demonstrated to his team in this celebration. We talk [...]

Working with creatives, being a creative and teaching creatives is fascinating. The power of creativity is pretty cool – something out of nothing,  something out of random, something out of [...]

It is vital as a marketer to remember what it feels like to be part of an audience, to build a community that people want to be a part of. To think about people who want to share the same [...]

If we lived in a perfect world, my next few statements would never need to be written. This is, however, a less than perfect world. Often when we develop a strategy we need to be cognisant of, [...]

Everyone is a word. It isn’t a group of people. Everyone doesn’t want you. Don’t get sucked into thinking what you have is for everyone. Find an audience, solve their problem.  

Capitalism (and the nature of being human) often means we are chasing more, chasing growth. Growth doesn’t always mean more from more.   It could mean more from less; more from the same, [...]

Things I learned from my mother How many times a day do we say or do something that could be from our parents’ mouths? I am sure many of us went through a phase in our lives where we [...]