The effervescent and dynamic Jason Roulston from Just Digital People had me in for a chat about the world of marketing in his series ‘Off the Cliff’. They say you learn something new everyday, and I did (humblebragging). And I did my first fist bump ever. Turns out, I am not a fist bump person.
As an integrated marketer, responsible for driving enquiries and year on year sales increases, with so many tracking and reporting mechanisms at my fingertips it is important to use what I can to generate better enquiries and a better customer experience. Inexperienced marketers will point campaigns to a current page on the website, or worse […]
I am consulting for a not-for-profit at the moment and we are exploring options for their products and services and how best to position them for their next stage of growth. I am passionate about working with SMEs to ensure that their brand and their marketing is both sustainable for the business and staff, and right for their […]
In the land of Oz where the weather is always perfect(ly crazy) you would be forgiven for thinking that our advertising campaigns look and feel pretty much the same the year around. Advertisers however like to capitalise on our desire for sun and antics while on holidays, so a whole raft of themed advertising hits […]
“I just wanted to speak to someone.” “They were really rude and pushy.” “I was repeatedly asked for the same information” These are some of the most common complaints of 2015 (and a whole lot more revolved around poor phone customer service). In many organisations, marketing is divorced from the customer service team -or the organisation […]
Music shapes a lot of our interaction with the world – from choosing a track for our new TVC, to setting the mood when hosting dinner to cutting the rug in an impromptu lounge room dance party. The marketing team at Careers Australia have very diverse music taste, but many of us listen to Triple […]
