Brand management for a franchise is best suited to someone who has outstanding marketing knowledge, an ability to influence stakeholders and draw upon empathy to achieve the best result for the [...]

Marketing teams within an enterprise are a powerful mix of skills, experience and perspective. Your job as a leader is to empower them as a team and individually and to build the understanding [...]

Managing a brand is a complex undertaking, especially if multiple stakeholders are using the brand. The more stakeholders, the more difficult it is to ensure brand compliance. As a brand manager, [...]

Efficiency in marketing production seems like nirvana for most marketers and heads of marketing. Seemingly out of reach for time pressured and resource-poor marketers, we know we should be more [...]

An on-brand strategy defines how a business approaches every aspect of their marketing strategy. Marketing strategies don’t just incorporate advertising – when marketing is focused, it also [...]

The very fabulous Dr Catherine Ball said ‘You have to see it, to be it‘ at a business lunch, and oh my gosh, it resonated with me. With the Australian Institute of Company Directors [...]

Good brand management is the art of moving people to full engagement with your brand. Good brand management means you are: fulfilling the brand promise understanding your customers moving the [...]

Reading back over my intro paragraph for the 2017 Hottest 100, I clearly had higher hopes of 2018 than it was capable of delivering. But again, the music was stonking. Nothing breaks like a heart [...]