What is your goal for your potential customer? What conversion rate do you have for enquiry to sale? As a marketer these are questions that you should be able to answer for each customer segment [...]

In the crazy, crazy world in which we work it is very easy to run at full pace and miss milestones and successes in the race to complete the next task and project. I have run ‘Win of the [...]

It is so important as a marketer in a competitive marketplace (because let’s face it, what isn’t these days?!) that you put your stake in the ground. Goal setting becomes a [...]

You have now written down your BHAG – in black and white (or maybe blue and white depending on your pen). Now, we start looking at how you can chip away at your BHAG. Many BHAGs cannot be [...]