For many people average means boring. For marketers however average means the end.  And not the level up, winner takes all, grinning with success, end. The end as in end of the road, dead end, [...]

Values are at the core of who we are and how we work. How often do we consciously map our values and how we apply them, what rubs against them, what aligns with them? I have formalised my core [...]