– Robert Frost
Ipswich City Council
June 2017 – current
Ipswich is a city rich in heritage and is also one of the fastest growing regions in Australia.
As part of the Economic Development and Marketing department, the Marketing Services Branch provides full-service marketing and communications support to the many and varied business lines of Council. The Marketing Services Branch also manages key corporate assets and channels to achieve awareness and engagement for Council with target audiences. The Events Branch provides civic, community and corporate event management and delivery services, delivering engagement with residents and stakeholders through a diverse portfolio of events.
TAFE Queensland Brisbane
March 2016 – May 2017
As the leading provider of Vocational Education and Training (VET) in Queensland, TAFE Queensland Brisbane provides training to more than 40,000 students a year.
As the Head of Marketing I was responsible for setting the strategic marketing direction with the General Manager and executive team, including the development of major student acquisition campaigns for VET and Higher Education products. This included the implementation of strong marketing automation and content plans.
December 2014 – February 2016
A national and international education provider, Careers Australia provided courses that equipped students with the skills needed to advance their career and employment opportunities. I led a team of marketing, digital, communications, content, social media and design professionals to support the business strategy.
Sleepy’s The Mattress Experts
December 2011 – November 2014
As a national mattress franchise Sleepy’s The Mattress Experts specialises in fitting customers to the right mattress, providing them with a healthy sleep, through expert mattress advice and service. I was responsible for the national marketing strategy and budget including the management of the audited adfund. Key initiatives included the brand evolution, tactical promotions and the growth of e-commerce and digital marketing.
– Jean Costeau
Corporate Business Solutions
October 2009 – March 2011
Metropolitan South Institute of TAFE (MSIT) is one of Queensland’s largest providers of state-funded vocational education and training. Corporate Business Solutions (CBS) was the B2B training unit.
I was responsible for developing, implementing and driving marketing and sales initiatives within CBS.
I worked with a team of sales professionals to deliver results that far exceeded the State Government targets for the Productivity Places Program – we exceeded targets by more than 200%.
I developed and executed marketing and sales plans for targeted industry sectors using direct mail, electronic communications, advertising, social media and face-to-face cultivation. These plans delivered year-on-year growth for the team and enabled the team to grow.
Queensland Media Group
October 2009 – March 2011
QMG (now Klyp) provides digital solutions to both government and private enterprise. They combine experience, creativity and professional skills to create websites, interactive solutions and digital marketing that achieves outstanding results for their clients.
My primary role within QMG was to work with the company’s retail clients, developing their digital strategy and use my retail marketing background to help increase their sales and effectiveness.
I worked with one company to implement an online retail store to support their offline wholesale business. The strategies we implemented meant that the online retail business was generating sixfigure income in the first year and topped $1m turnover in their second year, all at maximum gross profit because of a decision not to discount.
– Seth Godin
Jimboomba Turf Group
September 2008 – August 2009
Jimboomba Turf Group is a family company, distributing turf throughout south-east Queensland. My primary role was to establish a strong brand and marketing base that could be continued by a Marketing Co-ordinator.
The Perfume Connection
2006 – 2008
The Perfume Connection was a national Australian fragrance retailer with over 58 stores. It had an annual turnover of more than $65m. Originally starting as the Marketing Co-ordinator I moved into the National Marketing Manager role.
2001 – 2005
Mathers is a national Australian footwear retailer with more than 100 stores, with an annual turnover of more than $80m.
Initially working as a product developer for Mathers for two years designing for their three house brands, Brass Plum, Giovanna and Gino Nicci.
This involved the development of footwear, accessories and packaging. Each season I designed more than 60 SKUs per brand to be considered for purchase by the buyers.
I moved into the role of Marketing Co-ordinator and an integral part of my role was disseminating and communicating information to 100+ stores, district managers and key suppliers. I was the manager of the local area marketing program.
I was also the Visual Merchandising Co-ordinator for the Mathers stores and project managed our new series of store refits for the Mathers, Pairs (outlet) and kids brands.