“I just wanted to speak to someone.” “They were really rude and pushy.” “I was repeatedly asked for the same information” These are some of the most common [...]

What is your goal for your potential customer? What conversion rate do you have for enquiry to sale? As a marketer these are questions that you should be able to answer for each customer segment [...]

It is so important as a marketer in a competitive marketplace (because let’s face it, what isn’t these days?!) that you put your stake in the ground. Goal setting becomes a [...]

Firstly, what is the concept of personal branding? Personal branding is defined as the process whereby people and their careers are marked as brands. And while previous self management techniques [...]